https://www.samcolonna.design/contact daily 0.75 2020-07-04 https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593816228476-W9F8KGCPORV5C8E9OBT2/drop.png contact https://www.samcolonna.design/about daily 0.75 2020-07-05 https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593960831594-MU5NDGT7UJIJUV10YGAH/Muay+Thai.png about https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593815535957-4TIKB64MXT9XC2ACLA7F/About+picture.png about - sup https://www.samcolonna.design/soundpruf daily 0.75 2024-07-10 https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593092292767-OJQYO4OO3LQB4WZFX8ZT/Group.png Soundpruf https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593095683210-U4E8WAI879Y4OU2SO1SI/Current+Soundpruf.png Soundpruf The existing Soundpruf interface https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593096601122-ZETF7HDSTVLJORVWYJ4O/Double+Diamond.png Soundpruf https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593103989181-NEFABKV6M60GAG0SAMMB/image-asset.jpeg Soundpruf https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593118747409-OMJ5IZE4FIOF6YT7O01Q/Group+25.png Soundpruf - Competitive/Comparative The team also researched direct and indirect competitors in order to understand how other companies approached the problem space, and where the opportunities lay for Soundpruf to distinguish itself. https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593120147934-44DM048TM8WN0PVWR490/Nielsen-Norman-Group-on-EcomStream-1.png Soundpruf - Heuristics Finally, the team looked at the existing Soundpruf web application in order to uncover where the current product had room for improvement in providing the optimal user experience. We used the Nielsen Norman Group’s 10 Usability Heuristics for User Interface Design as the standard against which we evaluated the application. https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593268697221-ENCMSP35EDE5K51LH82O/Screenshot+2020-06-27+10.38.05.png Soundpruf https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593268742570-V5SRNYS00MAI2FBHG4BQ/Screenshot+2020-06-27+10.38.55.png Soundpruf https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593278557205-QWTSSUMJB7MLOH2EDBX9/MoSCoW+Map.png Soundpruf https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593284226088-IAME5EM7DJIJ1AQ0ZU7M/Explore+Design.png Soundpruf https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593284681372-2H6HHWYYMXCD2LDY62XB/Profile+Design.png Soundpruf https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593281326426-PMW37BFXLLXZL69E934T/Home%3AInsights+Design.png Soundpruf https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593285773940-AE4WSK1EFFD4UTDIP62V/Screenshot+2020-06-27+15.22.21.png Soundpruf The final iteration of the exhaustive (and exhausting) filter function https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593358492772-N7YLH50ZYR0PTCRGP0AY/InfoGraphics.png Soundpruf https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593363037909-D4PK8TL3LOGRV621BPTW/%F4%80%89%A3.png Soundpruf https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593363024962-LY44FRTYU4FY3YAXNZEO/%F4%80%99%84.png Soundpruf https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593363008153-QLQ6V871GN3YEROLZJX6/%F4%80%88%90.png Soundpruf https://www.samcolonna.design/resume daily 0.75 2024-07-11 https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/8c787dda-6b43-42e4-9eab-baae5b2e4857/Resume+%281%29.png resume https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593823877232-YBYNYTJNUODD7SVTKHTE/resume.png resume https://www.samcolonna.design/memebox daily 0.75 2021-10-30 https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593975584985-JO36M5MTIDB6BU7LJE1R/Mockups+1.png Memebox https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593976349121-JHMMUD47IJDH7CRWOD3K/meme.jpg Memebox https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593978573683-84V53KYTMZHOSPZNR9PF/Group+7.png Memebox https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594064482089-7L30WGDIM3MPR30BJQOZ/Screenshot+2020-07-06+15.41.15.png Memebox Sample from one round of Affinity Mapping, conducted remotely https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594062443763-2Q0J45MFHUIRD8H73NLW/Competitive+Matrix.png Memebox - Competitive Matrix In order to better identify the area of opportunity, the team constructed a competitive matrix. The matrix further confirmed that Memebox would occupy a unique problem space amongst competitors and comparators. https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594069236282-RK0RQ1DN1660ZFDJHEWF/Journey+Map.png Memebox - The team then constructed a journey https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593986792521-YFTZVMKYZYS1IUGFR3TJ/Screen+Shot+2020-05-05+at+9.49.38+PM.png Memebox https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1593987379407-EOO9PJH0JTGR8LCMSV0Y/MoSCoW+Map.png Memebox https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594066214200-3P4GZUCLIZHQCD940LNR/Features.png Memebox https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594138006026-T65AJ687S85TMSEGSH8D/send+meme+image.png Memebox Users can send memes directly from the meme page using the paper plane icon https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594077410660-B1EUGJYLZHI5MITLIK4E/send+a+meme.png Memebox https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594077906638-2Y9LKWH8WASWMBWX1KLS/discover+new+memes.png Memebox https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594137919047-4FPOX3XGO26E9KZLHV1H/discover+meme+image.png Memebox The Discover Page offers the opportunity to find new content by swiping through random memes https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594078060756-TLUWEZA0MS4EQV4QIULB/save+%26+store.png Memebox https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594137837419-5NZ95IMQCB1J22X8J37K/save+meme+image.png Memebox Custom folders allow users to organize and save collections of memes https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594137694117-9RHFQT577I0F4TFK2OHT/add+meme+image.png Memebox The “Add” button allows users to quickly and easily add memes from their camera roll https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594078196178-QMR4SW25VJRG6BMKQHHX/add+a+meme.png Memebox https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594137610837-FHWD8FTQL112SCY4SS7X/tag+meme+image.png Memebox The tag function makes it easy to find specific memes by adding custom tags https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594078561652-Q6EJ3M35O3188BSRF3GQ/tag+a+meme.png Memebox https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594153434802-MB5IW10X0X86UPRFLBOK/InfoGraphics.png Memebox https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594151911111-DX3UM15ORLSKT46XLO6M/%F4%80%87%B3.png Memebox https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594152098954-71FVYR234TS3CJ6O35CD/%F4%80%89%A3.png Memebox https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1594151580090-EAVDBAZ5GZMKH6I18SAU/%F4%80%86%BF.png Memebox https://www.samcolonna.design/mercato daily 0.75 2021-11-04 https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1635730501894-XFLFZRXGJ2UHEFU85GOV/Mercato+Mockups+2.png Mercato https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1635732070063-UNHFD00Z6S8HGBX19MX9/Mercato+Original+Mockups.png Mercato https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1635738673600-F3SFE44VBZVLZUW4YS6Z/double+diamond.png Mercato https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1635741140468-32CDN6SQXN0TBDTOVPL3/Store+Results.png Mercato https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1635743530138-LBY4AKM02FL9DHX89J6Q/Competitive+Flows.png Mercato - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eea1ded9be07c3c4dedb31f/1635742394045-RRYSCVW63VKYZR8XNA6Y/Mercato+User+Flow.png Mercato - User Flows To better identify how we could optimize our shopping flow, I mapped out the flow for our app as well as those for multiple competitors and comparators, including Shipt, Instacart and Uber Eats. 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